Writing
Articles and insights from Kristan Cole.
What It Takes to Expand Into a New Market or State
Licensing reciprocity, portability limits, MLS access, brokerage relationships and lead generation: what an agent actually needs to work in a new state.
How Should an Agent Budget and Track Business Expenses?
Total median REALTOR® business expenses were $9,530 in 2025, up from $8,010 in 2024. Here is how to budget, document and track profit per deal.
What CRM and Follow-Up Systems Do Productive Agents Use?
The follow-up workflows that separate high-conversion agents: 5-minute response, 8 to 12 touches, segmentation by timeline, and what to automate.
100% Commission vs Traditional Split: How Agents Choose
What to compare between a 100% commission brokerage and a traditional split: effective rate, caps, fees, support, production level, and expansion plans.
What Does a Real Estate Team Actually Cost vs. Going Solo?
Team vs solo real estate economics: median team sides of 32 against nine for a typical agent, the 45 to 60 side crossover, and the hires to make first.