Writing
Articles and insights from Laurie Johnson.
Buying
How Do I Convert Zillow Leads Into Actual Clients?
The steps that turn a Zillow lead into a signed client: five-minute response, a qualifying script, a written follow-up cadence, and clear disqualification rules.
September 21, 2026 · 9 min read
Agent Business
What Are the Compliance Risks Every Arizona Agent Must Avoid?
The disclosure, fair housing, buyer agreement, trust account and record retention rules Arizona agents get wrong, and the practical steps that prevent each one.
September 15, 2026 · 14 min read