Writing
Articles and insights from Laurie Johnson.
When Should I Hire My First Real Estate Assistant?
Arizona agents: the production level, the first tasks to offload, W-2 versus contractor rules, and the red flags that say wait before hiring an assistant.
How Do I Price My Services as a Buyer's Agent in Arizona?
How Arizona buyer's agents set, document and explain compensation after the NAR settlement: percentage or flat fee, agreement terms, and the shortfall conversation.
What Should I Include in My Real Estate Agent Business Plan?
A one-year agent business plan built on real numbers: income goal, transaction count, lead generation budget, time blocking, quarterly checkpoints and monthly KPIs.
How Do I Convert Zillow Leads Into Actual Clients?
The steps that turn a Zillow lead into a signed client: five-minute response, a qualifying script, a written follow-up cadence, and clear disqualification rules.
What Are the Compliance Risks Every Arizona Agent Must Avoid?
The disclosure, fair housing, buyer agreement, trust account and record retention rules Arizona agents get wrong, and the practical steps that prevent each one.